THE CLIENT
Smart Symbols is a digital platform helping preschool and primary teachers plan, observe, and manage their classrooms with ease. Their mission? Make teachers’ lives easier.
GOALS
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Build a scalable SEO ecosystem to dominate search visibility across key markets
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Design a social media strategy aligned with the brand’s tone and goals
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Create a creative summer campaign to generate at least 100 MQL’s
THE BRIEF
Smart Symbols needed a clear, scalable content and social media strategy to build awareness and authority across Belgium, the Netherlands, France, the UK, Finland, and Spain.
THE RESULTS
Two end-to-end strategies delivered, ready for internal execution and long-term scaling, alongside a fully developed summer campaign ready for immediate launch.
+120
QUALIFIED MQL'S THROUGH
THE SUMMER CAMPAIGN
2
STRATEGIES READY FOR ROLLOUT
+90
HIGH-INTENT KEYWORDS
IDENTIFIED PER LANGUAGE
SEO CONTENT STRATEGY
A data-driven, multi-market SEO framework.
The project started with a full content and technical audit, identifying structural gaps and growth opportunities.
Through in-depth Semrush analysis, 90+ high-intent keywords per language were identified, prioritised, and clustered based on search intent and market relevance.
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The strategy included:
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4 core content pillars
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17 intent-aligned content sub-pillars
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30+ SEO-validated article opportunities
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Complete metadata optimisation
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On-page technical and content optimisations
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A phased 0–9 month roadmap
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An SEO + social media synergy plan
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SOCIAL MEDIA STRATEGY
​A scalable social ecosystem ready for in-house execution.
The social media audit and strategy included:
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Full audit and competitive benchmarking across priority markets
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Definition of critical short-term KPIs and long-term growth priorities
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A global social growth framework aligned across markets
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4 core content pillars with actionable themes (mini learning capsules, teacher takeovers, day-in-the-life, how-to guides, free printables, time-saving hacks, brand belief content)
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20+ additional content concepts ready for development
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Visual identity direction
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Content production framework
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Channel priority scan across key social platforms
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Structured publishing rhythm
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A teacher-centric caption writing playbook
campaign concepT
The ice cream-effect.
We developed the full 360° marketing concept for Smart Symbols’ summer awareness campaign. The concept centered on one high-impact, low-cost idea: giving teachers and their class the ultimate end-of-year surprise, an ice cream truck on the playground.
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From creative direction and messaging to landing page content, social go-live content, email flows, KPI setup, and phased rollout planning, the campaign was designed to spark buzz and generate qualified leads before the new school year.
