+10K
REACH ON STORIES
+50
IMAGES DELIVERED, COVERING
SUITES, ART PIECES AND
KEY INDOOR SPACES
+340
CONTENT SAVES
THE CLIENT
Selman Marrakech is a 5-star palace hotel known for its iconic Arabian horses, elegant design by Jacques Garcia, and a unique blend of Moroccan heritage and contemporary luxury.
GOALS
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Create evergreen content showcasing the hotel’s extensive art collection and signature pieces
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Capture the full essence of the property despite unexpected weather conditions
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Document the guest experience through daily Instagram stories
THE BRIEF
The initial brief focused on capturing the full experience, from outdoor spaces and pool scenes to food and sun-filled moments. Upon arrival, unexpected rain shifted the direction, leading to a more intentional focus on interiors and curated art pieces.
THE RESULTS
By adapting the creative direction on-site, the project shifted from a classic sun-driven narrative to a more intimate, atmosphere-led approach. The final content focuses mainly on the interiors and the curated selection of art.
THE TWIST
When conditions shift, we find the angle others miss.
Content creation
Capturing the property through its details and art.
Suites, private villas and curated art pieces were captured across the property, creating a cohesive and layered visual narrative. Particular attention was given to a selection of art pieces, each documented individually to highlight its placement and contribution to the overall atmosphere.
