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THE CLIENT
Perma is a secluded retreat on Serifos. Five suites, five private pools and a spot on Vogue’s list of the best stays in Greece.
GOALS
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Turn a feeling (calm, space, presence) into content people can see
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Build a content library that matches a Vogue-listed stay
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Shoot the island around the hotel: the cove, the light, the silence
THE BRIEF
Make people feel five pillars of wellbeing in a single scroll.
THE RESULTS
Content that won over the Perma team, with the sunrise series as the clear favourite.
70K
REACH
+40
HIGH-END PHOTOGRAPHS
6AM
FIRST SHOT OF THE DAY
THE TWIST
Alarm at 5AM, tripod by the pool at 6, and every suite shot in the few minutes when the light is soft and the water is still.










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