+3
SUCCESSFUL CAMPAIGNS
1,1K
MONTHLY WEBSITE SESSIONS
+530K
REACH (6 MONTHS)
THE CLIENT
Miettes is a neighbourhood gastronomic sandwich shop built around seasonality, local sourcing, and bold, feel-good flavours.
GOALS
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Define a strong brand positioning
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Build a distinctive visual and verbal identity
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Create a launch strategy that generates curiosity, buzz, and first visits
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Build a traffic engine combining website, SEO, and seamless ordering
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Structure social media as a long-term growth channel
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Drive visibility and engagement through monthly social media management
THE BRIEF
Turn Miettes into a brand people recognise, crave, and come back to - online and offline.
THE RESULTS
A full-scope digital marketing collaboration driving visibility and measurable business impact.
BRAND POSITIONING
The actual recipe.
Before saying what Miettes was, we focused on why it existed.
We built a clear positioning and narrative around the brand: seasonality, local roots and bold sandwiches.
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BRANDING
Dressed like a sandwich with attitude.
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One brand, four seasons. We built a seasonal identity around four colour universes, evolving with the menu while staying instantly recognisable.
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A logo as a signature and designed to live everywhere, from packaging to social.
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Icons that bring rhythm and texture. Custom shapes and patterns inspired by crumbs and ingredients.
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From screen to counter. Seasonal packaging, stickers, menu design, and in-store elements designed to make the brand visible before the first bite.
SOCIAL MEDIA STRATEGY
Seasoned strategy.
Before hitting “publish”, we built a social strategy designed to scale.
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We benchmarked Brussels food concepts and positioned Miettes as a bold, seasonal neighbourhood favourite.
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Clear objectives were defined from day 1: reach 40K monthly impressions within the first year.
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We structured content pillars, formats and posting rhythm around this ambition, prioritised the right channels, and defined a visual direction.
SOCIAL MEDIA management
Feeding the feed.
Strategy done. Now let’s make it show up.
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Monthly content planning
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High publishing rhythm that keeps the brand visible
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Community management that builds local attachment
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Built recognisable content series such as "Sandwich drops, “Tu es de Boitsfort si…” and "Du bon & du son" to anchor the brand in seasonality and local identity.
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Performance tracking with monthly optimisations
Content creation
The seasonal content kitchen.
Four times a year, we organise a full content production aligned with the new seasonal menu.
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Each shoot refreshes the feed, the seasonal storytelling and the in-store universe. Keeping Miettes dynamic, alive and always in rhythm with its menu.
campaign concepts
'Boitsfort, get ready to croc'.
Phase 1: Teasing
Before opening, we built curiosity on the street and on social. 100 custom “Miettes boxes” were distributed at the Boitsfort local market, each containing golden tickets for free lunches and discounts to drive first visits. Result: 200K reach and strong local buzz before doors even opened.
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Phase 2: Activation
At launch, we activated press and influence. A multilingual press release secured 3 features, while 15 carefully selected local influencers joined for an on-site tasting, generating authentic content and reach around the opening.
website creation
Order, click, collect.
We built a traffic engine from scratch. Designed to attract, convert and scale.
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A data-driven SEO strategy rooted in in-depth keyword research (Semrush)
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Full SEO implementation to turn visibility into rankings
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Website design and copywriting
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Seamless Lightspeed integration, making ordering frictionless
