THE CLIENT
Ludus Magnus is a luxury villa collection in the heart of Franschhoek, one of South Africa's most celebrated wine valleys. Villa Charlotte is their standout: a dark steel and timber villa sitting directly in the vines, with two private pools, a fire pit, and the Franschhoek mountains in every single frame.
GOALS
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Build a full content library for Ludus Magnus to market villa Charlotte
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Capture the full experience, sunrise over the Franschhoek vines to food options
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Show what it actually feels like to wake up inside a vineyard with a mountain at your doorstep
THE BRIEF
Capture villa Charlotte from ground to sky. Drone at sunrise over the vines, sunset over the mountains, and food styling at the breakfast table.
THE RESULTS
Content delivered, reposted, and rehired for a second collaboration. I've had worse Mondays.
6,8%
AVERAGE ENGAGEMENT RATE
+80
FINAL ASSETS DELIVERED
+300
LINK CLICKS FROM STORIES
THE TWIST
When the location is this good, the work is about knowing exactly when to press the drone button.
Content creation
Ground to sky, sunrise to dinner table.
Villa Charlotte has 3 content personalities: the architectural one at ground level, the cinematic one from 80 meters up, and the intimate one at the breakfast table.
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The job was to capture all three without losing what makes Franschhoek feel like nowhere else.
