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THE CLIENT
Baboucha Essaouira is a refined private villa on Morocco’s Atlantic coast, created by founders Emilie and Jérôme. Designed as an intimate retreat with six beautifully appointed rooms, the property blends traditional Moroccan architecture with contemporary comfort.
GOALS
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Create Instagram reels capturing the villa’s unique setting
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Lifestyle photography showcasing the spaces and surrounding landscape
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Daily Instagram stories documenting the guest experience
THE BRIEF
Emilie and Jérôme wanted visual content that would authentically showcase the villa, its atmosphere, and the experience of staying at Baboucha.
THE RESULTS
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3 Instagram reels showcasing the atmosphere and setting of the villa
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70+ edited lifestyle and architectural photos delivered for digital use
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Multiple Instagram story sequences shared during the stay to drive engagement and visibility
THE TWIST
Turn travel moments into marketing assets.
Content creation
Living the stay to tell the story
Instead of treating the project as a staged production, the content was created while experiencing Baboucha Essaouira as a guest.
Moving through the villa throughout the day, real moments were captured, from sunny morning yoga sessions to long tajine dinners.
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The result is content that invites future guests to imagine themselves inside the experience.
