THE CLIENT
An award-winning bistronomic restaurant in Watermael-Boitsfort, created by a young chef with a vision: fine dining made creative and accessible.
GOALS
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Craft a strong visual & verbal identity
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Launch the restaurant with a clear social media presence
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Ongoing social media presence
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Design small press and influence activations to create buzz
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Create a vitrine website
THE BRIEF
Create a digital presence that reflects their personality and their love for flavour, so people feel what Babam tastes like.
THE RESULTS
After two years of collaboration, Babam has grown from a new name to a benchmark of Brussels’ food scene (both offline and online). And together, we’re still turning up the heat.
+1,8M
SOCIAL MEDIA VIEWS (18 MONTHS)
+313%
FOLLOWER GROWTH
+15
PRESS FEATURES
SOCIAL MEDIA STRATEGY
Cooked to perform.
We engineered Babam’s social media strategy like a signature dish: layered, intentional, and bold. A strategy built to influence behaviour, not just algorithms.
Clear tone of voice. Defined content pillars. One unmistakable, crave-worthy feed.
SOCIAL MEDIA MANAGEMENT
Fully booked mode: ON.
We operated Babam’s social media like a Friday night service. Fast. Sharp. Fully in control (and flexible).
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Content was built around:
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Dish-focused storytelling with appetite-first language
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Clear stories with CTAs driving reservations.
Seasonal activations like Valentine’s Edition and limited dining experiences
A feed that balances plates, people, and moments
Everything designed to transform attention into reservations.
Content creation
Photography and storytelling full of flavour.
Every two months, in sync with the menu evolution, we produce dedicated content shoots for Babam. Each production starts with positioning, visual direction, and reel concepts that shape the narrative.
On-site, we coordinate, style the setting and capture visals and reels in batches.
campaign concepts
Creative PR and influencer campaigns.
Strategic PR campaigns positioned Babam across leading media, including Sabato, So Soir, Le Vif Weekend, HLN, Gault & Millau, Michelin Guide, Flair and Gael.
In parallel, 20+ carefully selected influencers were invited to experience the restaurant, amplifying buzz and accelerating visibility.
website creation
Digital mise en place.
Beyond social, we built a complete vitrine website for Babam, fully integrated with Zenchef to optimise reservations and user flow.
From copywriting to structure, every element was designed to convert visitors into booked tables. Campaign-driven landing pages and a solid SEO foundation ensured visibility beyond opening week.
