THE CLIENT
Audrey Moreels is an architect known for luminous, intentional spaces shaped by durable choices. She reveals the potential of existing buildings, rethinks circulation, opens volumes, and lets natural light do its work.
GOALS
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Launch her Instagram account
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Build a tailored social media strategy for visibility and growth
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Develop and manage a strategic content calendar to create consistency, rhythm, and a cohesive visual identity
THE BRIEF
Lay the foundations of her social media presence from scratch, that reflects her architectural signature.
THE RESULTS
Within a few months, her Instagram shifted from no posting to a cohesive, portfolio-driven presence with measurable growth in visibility and engagement.
6,3%
AVERAGE ENGAGEMENT RATE
10K
AVERAGE MONTHLY REACH
1
COMPLETE SOCIAL MEDIA STRATEGY
FOR LONG-TERM AUTONOMY
SOCIAL MEDIA STRATEGY
Architecting visibility.
A social strategy built like a structure: foundation first, aesthetics second.
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Strategic objectives, content pillars, channel prioritisation (Instagram and Pinterest), and a visual framework strategically developed to establish coherence, rhythm, and sustainable visibility.
SOCIAL MEDIA MANAGEMENT
Shaping the portfolio.
Every month, the content strategy was translated into a structured, yet flexible, editorial calendar aligned with her architectural universe and project portfolio.
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Rather than predictable portfolio posts, the approach combined transformation narratives, completed spaces, process insights, and reflections on durable material choices.
Content creation
From Pinterest to practice.
We led the creative direction and production of her first defining brand shoot.
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The result? Content from two finished projects across two locations, layered with behind-the-scenes moments revealing her method, tools, and architectural precision.
